APPROACH If your brand is what people say about you when you’re not in the room, public relations is your chance to join important conversations. It’s about being heard and seen for the right reasons. It’s about cultivating awareness and curating esteem. It’s about making your message count. Through years of experience, in disparate industries and up against tremendous challenges and opportunities alike, FEU® has purpose-built a strategic public relations agency model that goes beyond media impressions to the tangible impression you make.